There was then a Q&A session with CEO Barbara Berlusconi the first to answer questions:
"I hope Casa Milan becomes a reference point for the club. We left our hearts in Via Turati at the old headquarters, but it didn't allow us to be in contact with our fans.
We’re doing this for them. We had a trophy room which was also a meeting room. It wasn't ideal. It was complicated for fans to pay a visit.
I spoke with CEO Galliani and we wanted to give fans more freedom. This new headquarters will allow us to undertake many new initiatives, not just commercial ones.
The main square allows us to host numerous events. We want to give something special to the fans."
The CEO continued: “One of our aims is to increase our presence in the Middle East through our partnerships with our sponsors. That isn’t enough and there are no limits.
We have 140 million fans in the world and only 22 million in China.
There is a whole world waiting for us. Commercially speaking, we need to develop Casa Milan.
Next week we’re heading to the United Arab Emirates. Direct contact is fundamental as well as retail. We’re looking to export this model in other cities across the world.
In the USA we’re looking into a different kind of project, that also focuses on health and well-being through the Milan Lab in addition to football. There is a lot of business potential. In the next few months we will update you all.”
Barbara Berlusconi continued on the commercial theme: "We need to alternate our revenue streams. 60% of our income comes from TV money. We need to balance the books. One way is to invest in commerce.
We believe in Casa Milan. There will be time to evaluate the merits of this initiative. I’ve been going to the stadium since I was a little girl.
I grew up there. I’ve received a lot of advice from my father. He speaks to me about tactics, but after a certain point, he speaks with CEO Galliani about tactics, which seems right to me! We’re on the back of some good years. 3 years ago, we won the Scudetto. Sport goes in cycles. In the past 30 years, we've been excellent.
It’s not a year that will have a bearing on investors’ decisions. Milan’s value can’t be reduced to just one season. I’m sure that investors want to continue working with Milan. I’m optimistic about the future. Juventus overtaking Milan? The stadium and the fans were key.
As with regards to our thoughts about the balance between investing and revenues, I think we’re at a stage in which we want to push commercially.
Our revenue is competitive. Over 80% of it is then reserved for the sporting side of the club. An increase in the club’s revenue is fundamental though in order to compete with the biggest clubs. We need to grow quickly."
There was also a comment about plans of a new stadium: "The stadium is vital. To make a step forwards, the construction of our own stadium is a priority.
It’s complicated though in Italy. However, we’re evaluating various options. The Expo Area in Milan has been spoken about, but there are others. In the design of our stadium, we want to take a different route.
We also have to take into account the large investment, which means that commercial aspects are of vital importance. We’re also focusing on the site. In terms of time-scale, we’re ready to start the works.
We’ve got a good plan of the project under the guide of architect Fabio Novembre, but we’ve still got to take care of other issues which are out of our hands.”
Finally, the club’s CEO denied all rumours about a potential sale of the club: "There’s been reports about a sale of the club, but it’s not true. We believe in this team. We want to obtain the best results.
A partnership would be considered. For the construction of a new stadium for example, a partnership would be of great help.
Our next visits to Asia and USA are with this aim in mind. My relationship with CEO Galliani is extremely good and we’ve found a new common understanding and vision. As for the fans, their role has to be respected.
Everybody wants to see their team win. These delicate moments need to be dealt with and we’re working with them.
I’m hoping that we can make peace again through our results. In the past 2 years we’ve dealt with the losses in a significant manner. We’ve always invested a lot in the club and we’ll continue to do so.
However, a single commercial initiative isn’t enough to resolve this. Various initiatives will give renewed energy to Milan and Finivest.”
кај мене на профил или кај него не знам уште пред 3-4 години правевме муабет за голмани (не онаков ко пред недела дена чет
) и Де Геа имаше тогаш само една сезона во Атлетико кога се појавија шпекулациите за него во Ман Утд и јас имав пишано дека го сакам Стекеленбург а Марли ми рече дрво е тој и дека за Де Геа или Љорис би ги мењал сите од Милан, така нешо беше муабетов.
