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In recent weeks, there have been a series of videos on YouTube, showing how how you can use a cell phone to pop popcorn! In the video, you see 4 cellphones used to pop kernels on a coffee table by calling the handsets. The videos ended up being emailed around the world, with the tagline “This is why you should never use a cell phone” - the idea being if that’s what it did to popcorn, whattabout your brain?!
Well it all turned out to be viral marketing from a small Bluetooth headset company named Cardo Systems. The company, based in Pittsburgh, devised the videos to promote the use of its headsets.
Interestingly, the viral nature of the videos meant that other users started creating “parodies”- one video showed someone using popped popcorn to explode an iPhone! At any rate, the videos were a tearaway success, with 15 million people have watching them since Cardo Systems put up the first ones on May 28th.
Abraham Glezerman, the CEO of Cardo Systems, put the minds of those who were concerned to rest by saying “Anyone knows it would take 10 million handsets to accomplish something like that ….. I was quite surprised that some people took it for real.”
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OK, so, now, popcorn can't do this. Or phones can't do this. A physicist told Wired that this can't happen - mobile phones don't put out enough microwave energy.
University of Virginia physics professor Louis Bloomfield... author of How Everything Works: Making Physics Out of the Ordinary, dismissed theories bubbling up in comment threads about the videos that suggest harmonious vibrations are heating the corn.
"Ringing the phones doesn't help because they're interfering with each other and receiving a signal [from a cellphone tower] -- not transmitting it," he said. Furthermore, while it is possible to heat with sound, it's not likely to happen at the low volume emitted by a mobile phone. "It would be like gathering opera singers together to sing, and trying to make the corn pop," Bloomfield said.
Snopes.com, which grew out of the fabulous myth-debunking newsgroup alt.folklore.urban, discredits it too (and you can't do it to eggs either).
Suggestions so far: trick editing (I don't think so - OK, it's on YouTube, but there's no suggestion of a cut at all) or a heating element under the table. The latter seems more likely, but it must have been carefully timed to figure out how to do it.
And if it's a viral marketing stunt (which seems more likely than it being the work of people who think Mobile Phones Are Evil, because this is done with some panache) then it has to be said - it's got the brand name as embedded in my mind as that advert where the fish flies over the airport.
Се извинувам што ви ја расипав забавата.
Пробај, снимај, ќе постираме, ок? :wink: