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UK government secretly paid foreign YouTube stars for ‘propaganda’
Revealed: Media agency Zinc Network has contract to recruit social media influencers across Europe.
www.declassifieduk.org
UK government secretly paid foreign YouTube stars for ‘propaganda’
The UK government is secretly paying foreign YouTube stars to publish “propaganda” videos, Declassified can reveal.
A three-year investigation has found that online influencers are made to sign legal contracts banning them from disclosing the government’s involvement.
Whitehall officials give “feedback” on each video before the influencers are allowed to publish them.
The work is coordinated by a London-based media agency, Zinc Network Ltd, on behalf of the Foreign Office in a deal worth nearly £10m of public money.
Co-founded by a former Conservative Party spin doctor, the company has won lucrative contracts from the UK, US and Australian governments, becoming a major player in Western influence operations.